Cross-platform frameworks like Flutter and React Native have matured dramatically, making them the preferred choice for startups and established businesses alike. Their biggest advantage is cost efficiency: instead of building two separate apps for iOS and Android, you can build one codebase that works across both platforms.
Performance used to be a major concern, but today, optimized rendering engines and native bridging techniques allow cross-platform apps to behave nearly indistinguishably from fully native ones. For many products—marketplaces, social apps, fitness trackers—this level of performance is more than sufficient.
The speed-to-market benefits are enormous. Updates are faster, maintenance is easier, and teams can deliver new features more frequently. For companies aiming to validate an idea quickly or expand their audience, cross-platform development is often the smartest investment.