Google’s Core Web Vitals have become one of the most important indicators of real-world user experience. These metrics—Largest Contentful Paint (LCP), First Input Delay (FID/INP), and Cumulative Layout Shift (CLS)—directly impact how users perceive the speed and stability of your site. When these values are poor, bounce rates increase, conversions drop, and SEO rankings suffer.
Improving Core Web Vitals usually comes down to optimizing images, reducing heavy scripts, minimizing layout shifts, and implementing caching strategies. Even small improvements, like switching to next-gen image formats or using a CDN, can significantly enhance user experience. Businesses that focus on performance early in development often see better engagement and stronger retention.
If your website loads slowly or elements jump during scrolling, addressing Core Web Vitals should be a priority. It’s not just a technical task—it’s a competitive advantage.